Five ways you can support small businesses in 2021
If someone asked you whether you support small businesses, you’d probably be in the minority if you said no. A lot of us are more than happy to support our local high streets, buy from creative business owners and boost our local economy, but how often do you actually shop small? We’re all tempted to buy from big brands, they dominate our news feeds and shout at us from bus stop adverts and make it as easy as possible to spend as much as possible. For small businesses, that huge reach isn’t quite as achievable, but our products are equally amazing, so here are a few ways you can help us to stay open for business in 2021.
Share their story
If you’ve got a small business or your friend or family does, there are so many ways you can share an awesome brand with the world, but you’re going to need some help! One great way to support small businesses is by sharing their story. It could be an Instagram post or a product you love or a photo of you using their item. Sharing their content is a surefire way to attract attention and increase engagement. You could even tag friends who might be interested. You never know what wonderful things might happen and it’s free! Also, we’ll really appreciate it and you’re going to look super cool and ethical.
Look for locals
I’ve heard people say that it’s hard to find cool independent companies, or that it’s easier to shop online with big brands but that just isn’t true. With secure payment methods, prompt shipping and even local delivery, there are basically no reasons why you can’t shop local. One top tip to support small businesses is to add your location to a google search. Instead of searching for handmade jewellery, look for handmade jewellery Liverpool, and you should hopefully find us! This is the case for beauticians, printers, bakers, flooring installers, whatever product or service you need, try a local search first. You can also look for shop local groups on social media platforms like the brilliant shop local Liverpool group.
Write a review
Yes, the internet is full of reviews, but honestly they make so much difference to small business owners. Even if it’s your local sweet shop, by taking the time and effort to review the product or service you’ve received you’re boosting their online reputation and recommending them to others. You can review small businesses on their social media platforms in no time. You can also do it through an online directory like Tripadvisor, Yell or Google My Business. It’ll take no more than five minutes and it will 100% make someone’s day.
Make small switches
It’s been an incredibly tough year for everyone, but even if finances are tight at home there are still swaps you can make to support small businesses. Before you order a takeout from that famous pizza company with a multi-million marketing campaign, check out your local options first. If you’re buying flowers for your mum, get them from a florist rather than the supermarket. Wear awesome t-shirts that have been printed in the UK. Buy a handmade mask from a sustainable company. Get a local artist to design your wedding invites. Buy croissants from a local bakery. You’ll be surprised how affordable it is to shop small. Us small business owners know we need to be accessible for everyone, so we’ll price our products fairly.
Commission a piece
I know you’re not a millionaire (if you are – buy some jewellery), but commissioning a piece from an artist, maker or business is way cheaper and easier than you think. If you’ve got a special occasion coming up, we can make you a one of a kind, personal gift. You can commission something that you can’t find anywhere else. From acrylic pet portraits to special memory books to epic balloon displays, there are hundreds of local businesses just waiting to create a one of a kind piece for you. Just send them a message and ask for a quote or tell them what your budget is. We love chatting with you, discussing ideas and creating a bespoke item you can treasure.
Your support for small businesses is essential in 2021. You’re the reason we can carry on and continue creating, designing and innovating. Thankyou xx